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← All Stories
Team Phalodi

Team Phalodi

Stitching Unit · Phalodi
“We started as neighbours. Now we are colleagues. The street we live on has become a small studio.”
Phalodi is a small town in western Rajasthan, further from Ajmer than most of Darji's other units. The women here came to Darji not through a recruitment drive but through word of mouth — one woman told another, who told two more, until a small stitching group formed organically in the neighbourhood. They work together from home, passing work between houses on the same street. The coordination happens informally — over chai, between errands, the way things get done in a close community. Team Phalodi currently handles a portion of Darji's casual and bag production. What makes this unit different is not just the output but how it formed — entirely on its own terms, in its own place, on its own schedule.
← The FounderMade with love →
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Artisan Collective

Artisan Collective

Embroidery Group · Phalodi Village

"We stitch flowers on bags the same way we grew up watching our mothers stitch on cloth — by hand, with patience."

RekhaPhalodi

Rekha

Artisan · Phalodi

This work gave me something that was mine.

Lakshmi KumariAjmer

Lakshmi Kumari

4 years with Darji · Ajmer

My mother-in-law sews with me now. We talk more than we ever did.

The Founder

The Founder

Setha Singh Rawat · Founded Darji in 2017

I didn't start a business. I started with a problem — women in my village had skill and no work. Everything else followed.

Made with love

Made with love

The heart behind every stitch

Every order that leaves our studio has been touched by at least four pairs of hands. Each one of them cares about what they make.