From Rajasthan to the UAE — A Historic Day

FICCI × UAE Partnership · ITC Rajputana, Jaipur · 2026

Some meetings change the direction of everything. On this day at ITC Rajputana, Jaipur, Local2Global Mart Pvt. Ltd. sat across the table from some of UAE's most respected companies — under the banner of FICCI's 100th year and in the presence of representatives from the UAE Free Zone Authority. What was presented in that room was not just a business proposal. It was a jute tote bag — hand-embroidered by a woman from a village in Rajasthan — placed in the hands of a UAE business leader. And in that single moment, the entire vision of Local2Global became real. For years, the women artisans of Ajmer, Nasirabad, Pushkar, Beawar, Kekri, Kishangarh, and Masuda have been stitching, embroidering, and creating with skill that the world has never fully seen. Not because the skill was lacking — but because the bridge didn't exist. That bridge is now being built. This partnership marks the beginning of a new chapter — one where the handcrafted products of rural Rajasthan find their way to international markets, where the women who make them are recognised not just locally but globally, and where "Made in Rural India" becomes a mark of pride on the world stage. This is not just commerce. It is a commitment to dignity, self-reliance, and the belief that local skill deserves global recognition. To every woman artisan who has ever held a needle at Darji Online — this meeting was for you. This journey is because of you. Local no more. We are Global.