“I didn't start a business. I started with a problem — women in my village had skill and no work. Everything else followed.”
In 2017, Setha Singh Rawat noticed something that most people around him had stopped noticing — women in the villages around Ajmer knew how to stitch, embroider, and cut cloth with precision, but had nowhere to put that skill to use commercially.
He started Darji not as a fashion brand but as an answer to that gap. The first orders were school uniforms. The first team was a handful of women from Phalodi. There was no studio, no storefront, no plan beyond the next batch.
Eight years later, Darji works with over 180 women artisans across Ajmer district, has delivered more than 50,000 orders, and is building the infrastructure — this store included — to take that work further.
The photo is from a regular planning session. Setha sits with the team the same way he always has — in the middle, on the floor, working through the next problem together.
