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← All Stories
RekhaPhalodi

Rekha

Artisan · Phalodi
“This work gave me something that was mine.”
Rekha has been stitching since she was a teenager, learning from her mother the way most women in her family did — watching, then doing. She joined Darji a few years ago when a neighbour told her the studio was looking for embroidery workers nearby. She works on small batches at home, fitting stitching around her day. Tote bags are her specialty — she says the open canvas lets her decide the design herself, which she enjoys more than following a fixed pattern. She does not describe what she does as a job. She calls it her time.
← Artisan CollectiveLakshmi Kumari →
More Stories

Keep reading

Entrepreneur of the Year 2026

Entrepreneur of the Year 2026

International Business Summit Awards 2026 · Setha Singh Rawat

"This award belongs to every woman artisan, every partner, and every customer who believed in our journey. This is not our destination — it's a new beginning."

Artisan Collective

Artisan Collective

Embroidery Group · Phalodi Village

"We stitch flowers on bags the same way we grew up watching our mothers stitch on cloth — by hand, with patience."

Lakshmi KumariAjmer

Lakshmi Kumari

4 years with Darji · Ajmer

My mother-in-law sews with me now. We talk more than we ever did.

The Founder

The Founder

Setha Singh Rawat · Founded Darji in 2017

I didn't start a business. I started with a problem — women in my village had skill and no work. Everything else followed.

Team Phalodi

Team Phalodi

Stitching Unit · Phalodi

We started as neighbours. Now we are colleagues. The street we live on has become a small studio.

Ajmer Production Unit

Ajmer Production Unit

Ajmer, Rajasthan · Est. 2017 · 180+ Women Artisans

From a small unit in Ajmer, 180+ women artisans stitch every order with skill, pride, and a story woven into every thread.

From Rajasthan to the UAE — A Historic Day

From Rajasthan to the UAE — A Historic Day

FICCI × UAE Partnership · ITC Rajputana, Jaipur · 2026

"The hands that stitch in our villages are now being seen in boardrooms across the world. Local talent going Global."

Made with love

Made with love

The heart behind every stitch

Every order that leaves our studio has been touched by at least four pairs of hands. Each one of them cares about what they make.